Dame Lillard got in the studio with his JBL headphones and Swedish singer Paul Rey to drop an encouraging new track in honor of MLK Day. Channeling his inner B.O.B., the NBA-star’s alter ego Dame DOLLA successfully captured that We Are The World vibe and got the video streamed ’round the world during the Warriors’ top-billed blowout of LeBron James and the Cavs.
USA Today might be jumping to conclusions – I’m not so sure a rap song is going to bring about racial harmony in America – but there’s no question that Dame is serious about this rap thing and certainly going about it the right way.