Really hard to miss when you’ve got Jake Hill shooting your visuals. King Leez takes full advantage of the situation, explaining both how to address him and why he is worthy of the title in his latest video.

The grimy, ADD visuals mesh well with the dramatic track, amplifying the already high energy of the song. This turned out really well, which is actually kind of scary considering what the Black Umbrella artist still has on the album. Can’t help but wonder what’s next…