If you’re going to buy clothes, you might as well buy local. Seriously… If you keep pouring money into the LA and NY fashion industry there’s a good chance someone is going to get rich, move to Portland, and raise your rent. I’m going somewhere with this, I promise.

Ignorant/Reflections – well-known around town for their conversation-sparking apparel – is offering a new style in hoodie and yard-sign form. Creative director Donovan Smith calls the new logo “a play on the ‘Keep Portland Weird” mantra” and decided to offer it as a yard sign as well for those who actually own their own land and plan to stay put. Talk about a fashion statement. The design is the first from an upcoming collection called Reverse Gentrification. Get yours at ignorantreflections.com.



Photos by: Elijah Hasan
Model: Trhona Johnson